Tag

[Tag]

Verb

A person or entity is tagged when their name is noted on the content, status update or photo that a user shares on a social media site.  Noting a name can mean typing it in, finding it in a pull-down menu or other means depending on which social platform is being used.

Follow

[Fol-oh]

Verb

To subscribe to the updates of fellow users. 

Status Update

[Stey-tuh s Uhp-deyt]

Noun

When users check-in, tag who they’re with, and/or upload photos, this status update will appear on the newsfeed of their friends.

Wall

[Wawl]

Noun

The space on a profile or fan page where users can share posts, photos and links.

Privacy Settings

[Prahy-vuh-see Set-ing s]

Noun

These settings allow a user to decide what content other users are able to view as well as setting who is able to contact them.

Poke

[Pohk]

Noun

A one-click option sending a notification to a friend or friend of a friend that they’ve been “poked”.

Reach

[Reech]

Noun

Reach is a data metric, based on a calculation of followers, shares, and impressions, that measures the size of the audience a post, message or content might potentially reach.

Places

[Pleys s]

Noun

Geographic locations a user has visited, based on geolocation/geotagging.

Like-Gate

[Lahyk-Geyt]

Noun

This is when a user is unable to view content on a page unless they choose to “like” the page.

Profile

[Pro-fahy l]

Noun

A user’s personal, customizable page on a social platform.

Unfriend

[Un-frend]

Verb

This the action of removing someone from your social platform contacts.

Throwback Thursday

[Throh-bak  Thurz-dey]

Proper Noun

This is a weekly event on social media in which users post or repost their favorite content from an earlier time – this can include pre-Internet photos and videos, childhood memories, etc.

Share

[Shair]

Verb

This is the reposting of one user’s content on a social media site through or onto another user’s account.

Retargeting

[Ree-tahr-git-ing]

Verb

A marketing and advertising model that uses tracking cookies to collect data from visitors to their site or their contacts in order to relevant display ads to those users. This means that when a user visits another website such as Facebook, ads display on Facebook (retargeting) that present products or content to steer them back to the original advertiser’s site.

See also Targeting.

Post

[Pohst]

Noun

A post is an update of content on a social media site, blog, or other online forum.

Organic Reach

[Awr-gan-ik  Reech

Noun

Organic reach describes the number of individuals who view content that does not have paid promotion.

Mention

[Men-shun]

Noun

A mention is a type of communication in social media in which one user tags or names another user or another user’s content as a way of creating new content.

Like

[Lahyk]

Noun

A “like” is a one-click option to indicate positive response to content on a social media site without having to leave a comment.

Hashtag

[Hash-tag]

Noun

A hashtag is a metadata tag used to organize Tweets, Instagram & Facebook posts and make them easier to search.  The # sign is at the beginning of  a word or word phrase used to search for or send a post in the same grouping.

Friendship Page

[Frend-ship  Peyj]

Noun

On Facebook, friendship pages show the shared content and experiences – text, images, photographs – between two users who have agreed to have an online relationship.