Instagram Stories

[In-stuh-gram Stor-reez]

Proper Noun

Stories is a feature of Instagram allowing the user to upload a video or a series of photos that play like a slideshow that tells a story and expire after one day.  There are special features such as filters and boomerangs that show video forward and backward, etc.

Tik Tok

[tik tok]

Proper Noun

Tik Tok is a Chinese social media platform, owned by ByteDance, designed for uploading short videos - regular video 3-15 seconds and looping videos 3-60.  Videos can be uploading by cell phone, laptop, or desk top.  There are some features for editing withint the platform. 

Befunky

[Bee-fun-kee]

Proper Noun

Befunky is a website that allows users to create graphics, edit photos, make photo collages, etc.

Around.io

[Uh-rownd.eye-o]

Proper Noun

Around.io is a social media scheduling tool for social platforms as well as commercial platforms such at Etsy and eBay.

Zapier

[Zay-pee-ur]

Proper Noun

Zapier is an automation tool that connects your apps and services.  Each "Zap" takes an action.  For example, you could have a post on Facebook Tweeted out.


Tweepi

[Twee-pee]

Proper Noun

Tweepi allows you to extract and study the personal data from your Twitter account.  It enables users to manage their Twitter account followers more effectively.

Pocket

[Paw-ket]

Proper Noun

Pocket is a free news service that personalizes your news to let you catch up on your favorite blogs, news sites, and interests.

GaggleAMP

[Ga-gul AMP]

Proper Noun

A social media marketing platform that businesses can use to leverage their employees online presence to increase brand awareness and reach.

Collective Intelligence

[Kel-ek-tiv In-tel-a-jenz]

Noun

Collective intelligence develops from collaborations and competition and shows up in consensus decision-making on social networks.


AMA (Ask Me Anything)

[ask mee en-ee-thing]

Acronym

A welcome for anyone to ask questions, this term originate in a subreddit and has spread to other social platforms.


Facebook Messenger

[Feys-boo k mes-en-juhr]

Proper noun

Facebook messenger is an instant messaging app and you do not have to be on the Facebook platform to use it. The app allows sending of videos and images and supports audio and video calls.

Tweets Map

[tweets map]

Proper Noun

Tweets map allows you to see a world map of where your Twitter followers are geographically which enables you to target your audience by location.

Tik Tok

[tik tok]

Proper Noun


Tik Tok is a social media platform that allows users to upload videos up to 15 seconds that play on a repetitive loop. And you to can add fun effects - AR filters, text, and musical overlays, etc.

Deep Learning

[Deep Lur-ning]

Noun

A step beyond machine learning, this is the ability of a computer to learn by itself without any (or much) input from a human.

Machine Learning

[Muh-sheen Lur-ning}

Noun

Machine learning is intended to have computers learn to behave as a human would behave by entering large amounts of data, information, and observations. 

Dropbox

[Drop Boks]

Proper Noun

Drop Box is a Cloud storage service that allows for collaboration and sharing.




IFFT

Noun

IFFT (if this happens then do this) a free applet that users can create on Instagram, Gmail, Facebook or Pinterest.  You can use others applets.

Chatfuel

[Chat fyooel]

Noun

Chatfuel allows users to create chatbots on Facebook Messenger (without having to know code).

Buffer

[Buhf er]

Noun

Buffer is a website that offers marketers a way to schedule one or more posts on various platforms, analyze performance, and manage customer accounts in one place.

Spotify

[Spaht e fie]

Noun

Spotify is a digital service that allows users to source record labels and millions of pieces of music on their computers or cell phones.

Yammer

[Yam uhr]

Noun

Yammer is a social network owned by Microsoft that is aimed at businesses and generally used internally, but customers and clients can be invited to participate.  It works similar to Facebook in posting, likes, creating groups, etc.

Push Notifications

[Poosh No tif e kaysh uns]

Noun

Push notifications are messages from particular websites that pop-up on your phone letting you know of latest news (sports scores), coupons, sales, and other information that might be of value or interest.

Chatbot

[Chat-boht]

Noun

Chatbot is a "conversation" between a user and artificial intelligence.  It can be verbal or written.

Intent Data

[In-tent Da ta]

Noun

There are 2 types of intent data, internal and external.  Internal intent data is information collected by a website regarding a user's activity on that site.  External intent data is date from a 3rd-party source (ever wondered about those 3-party cookies?), from other places that you visit.  External data shows what you read, what you clicked on, etc.  Both types of data are used by marketers to target advertising.

Blockchain

[Blahk - chain]

Noun

Blockchain is a public digital account's ledger for cryptocurrency transactions in which transactions are recorded chonologically.

CGC (Consumer-Generated Content)

[cee gee cee]

Noun

This is online content generated by users to  review &rate products, give answers to questions, comment on stories.

Zenly

[zen-lee]

Noun

A phone app that allows the user to find friends and message them in real time.

Bitmoji

[bit-maw-jee]

Noun

A personalized emoji.

Spectacles (Snapchat)

[spek-tuh-kuh l]

Noun

Sunglasses/glasses produced by Snapchat that have a camera embedded into the frame that can record video in circular format.


Network of Things

[net-wurk uhv things]

Noun

Communication devices, appliances, cameras, etc. that have installed computer chips and are connected via the Internet.

Hack

[Hak]

Noun

A tip for creating or doing something.  Or a way to be more efficient.

Verb

The act of breaking into a network or computer, generally, for malicious purposes.

CTA (Call to Action)

[kawl too ak-shuh n]

Noun

Content or statement asking the viewer to take an action on the posting.  (Ex. "buy now" or "save the date")

Call to Action (CTA)

[kawl too ak-shuh n]

Noun

Content or statement asking the viewer to take an action on the posting.  (Ex. "buy now" or "save the date")

Snap Inc

[Snap]


Proper Noun

An American technology and social media company founded in 2011 and based in Venice, CA. It has 4 products: Snapchat, Spectacles, Bitmoji, and Zenly.

Astroturfing

[As-troh-turf-ing]

Verb

Astroturfing is an attempt to manipulate public opinion using pretense and deception in an attempt to boost a product, company, brand, movement, event, etc. with exaggerated claims, reviews, misleading posts, etc.  This false campaign seeks to generate the impression of legitimate buzz, popularity, or interest in a product, service, brand, event, etc. 

Pin

[Pin]

Noun

This term refers to any content, photos, links, etc. that are posted on a Pinterest Board.

Tag

[Tag]

Verb

A person or entity is tagged when their name is noted on the content, status update or photo that a user shares on a social media site.  Noting a name can mean typing it in, finding it in a pull-down menu or other means depending on which social platform is being used.

Protected Tweets

[Pruh-tekt d Tweets]

Noun


When a Twitter user restricts viewing of their Tweet to approved followers only, this is a Protected Tweet.

Follow


[Fol-oh]

Verb

To subscribe to the updates of fellow users. 

Modified Tweet (MT)

[Mod-uh-fahy  Tweet]


Noun

This is the same as a Retweet, except the text has been slightly changed, hence the word “modified.”

Retweet (RT)

[Ree-Tweet]


Verb

This is when Twitter users re-post a Tweet made by another user.

Status Update

[Stey-tuh s Uhp-deyt]


Noun

When users check-in, tag who they’re with, and/or upload photos, this status update will appear on the newsfeed of their friends.

Goodreads

[Goo d-reed s]

Proper Noun

A social media platform owned by Amazon on which you can find book reviews, write book reviews, and create connections as "friends."  Authors can create their own pages and link to their websites, books, and blogs.

Wall

[Wawl]


Noun

The space on a profile or fan page where users can share posts, photos and links.

Privacy Settings

[Prahy-vuh-see Set-ing s]


Noun

These settings allow a user to decide what content other users are able to view as well as setting who is able to contact them.

Poke

[Pohk]
Noun

A one-click option sending a notification to a friend or friend of a friend that they’ve been “poked”.

Reach

[Reech]


Noun

Reach is a data metric, based on a calculation of followers, shares, and impressions, that measures the size of the audience a post, message or content might potentially reach.

Places

[Pleys s]


Noun

Geographic locations a user has visited, based on geolocation/geotagging.

Like-Gate

[Lahyk-Geyt]


Noun

This is when a user is unable to view content on a page unless they choose to “like” the page.

Profile

[Pro-fahy l]


Noun

A user’s personal, customizable page on a social platform.

YouTube

[Yoo-Toob]
Noun
YouTube is a video hosting site in which users may upload their videos and movies to be viewed freely by other users.

Yammer

[Yam-er]


Noun

Yammer is a private social network for companies.  

WordPress

[WurdPress]
Proper Noun
WordPress is a platform on which users can create and publish a blog.

Word-of-Mouth Marketing

[Wurd-uv-Mouth  Mahr-ki-ting]
Noun
Word-of-mouth marketing is a technique whereby advertising is done by the consumers relating to each other in person, on a website or other media,  their positive experiences with a product, company, brand, event, etc.

Word Cloud

[Wurd  Kloud]
Noun
A word cloud is a visualization that enlarges words based on how often they are used in a text.

Wikipedia

[Wi-kee-pee-dee-uh]
Proper Noun
Wikipedia is a Web-based, multi-language, free-content encyclopedia written by users.

Wiki

[Wi-kee]
Noun
A wiki is a collaborative website that allows users to write and edit text as well as add photos and links.

Widget

[Wij-it]
Noun
A widget has several definitions, but generally it is a dialog box, hit counter, an updating feed, a button, pop-up, toggle switch, etc. that allows a user to interface with an application.

Wi-Fi

[Wahy-Fahy]
Noun
Wi-fi is an abbreviation of “wireless fidelity,” a broadcast Internet signal that allows users with computers with Wi-Fi capability to connect to the Internet without being hard-wired to a server.

Who to Follow

[Hoo  Too  Fol-oh]
Noun  
This  Twitter feature enables users to find relevant Twitter accounts to follow based on their demographics or interests.

Website

[Web-sayht]
Noun
A single URL address on the World Wide Web organized around a user, brand, company, topic or theme, that generally consists of multiple pages and layers of information.

Newsreader

[Nooz-ree-der]

Noun

This is an app that brings together news from multiple blogs and news sites via RSS feeds selected by the user.

Webcasting

[Web-kast-ing]
Noun

Webcasting is the process of presenting live or stored versions of audio or video broadcasts which anyone may use with the ability to rewind, replay, and comment upon.

Web Conferencing

[Web  Kon-fer-uh ns-ing]
Noun
Web conferencing is the activity of conducting live meetings or presentations on the Internet with participants using individual computers to connect to the conference.

Web Analytics

[Web  An-l-it-iks]
Noun
This is the collection of data regarding website activity – including posts, views and comments – and analyzing the data to understand marketing effectiveness and popularity of content of a brand, user, or company.

Webinar

[Web-uh-nahr]


Noun

This is an online seminar hosted by a company or individual that uses audio and sometimes video.

Web 2.0

[Web Too Point Oh]


Noun

This refers to an emphasis on user-generated and interactive content on the World Wide Web in which self-expression is emphasized.

Vlogger

[Vlawg-er]
Noun
A vlogger is someone who creates and posts video blogs to tell a story or report information.

Visual Literacy

[Vizh-oo-uh  Lit-er-uh-see]


Noun

Visual literacy is the ability to determine and perceive meaning in and through visual matter.

Virtual World

[Vur-choo-uh l   Wurld]
Noun
A virtual world is a computer-simulated place that combines real life elements with fantasy elements. A user can create an avatar identity and socialize with other residents, use money to buy property and trade with other residents.

Virtual Reality

[Vur-chuu-uhl  Ree-al-i-tee]
Noun
This term describes a 3-dimensional, computer-generated environment which can be interacted with and manipulated in a way that imitates reality.

Viral Marketing

[Vayy-ruhl   Mahr-ki-ting]
Noun
This is a form of advertising, calling public attention to a product, service, blog or other online content and encouraging them to share it with their friends, followers, etc.

Viral

[Vahy-ruhl]


Adjective

This is the rapid sharing and resharing of Internet content from one user to another.

Vine

[Vahyn]


Proper Noun

Vine is a video sharing website which allow users to upload six-second video clips for sharing across other social media platforms

Vimeo

[Vi-mee-oh]
Proper Noun
Vimeo is a social platform for uploading and sharing video content, similar to YouTube.

Views

[Vyoo s]
Noun
When a user looks at a page, post, video, etc., this is considered a view.

Videoblog

[Vid-ee-oh Blawg]
Noun
This is a blog using video instead of text.

Verified

[Ver-uh-fahyd]
Adjective
A social media account is verified when it is confirmed as to authenticity – usually indicated by a blue checkmark or star.

Vanity URL

[Van-i-tee  Yoo  Ahr  El]
Noun
This is a custom URL – usually branded - that is typically shorter than a regular URL and helps people remember what it is and makes it easier to share.

URL Shortener

[Yoo  Ahr  El  Shawn-tn-r]
Verb
This a tool that condenses the length of a URL to a shorter one, known as a short link. Some URL shorteners provide tracking capabilities that track click-throughs from social media.

URL (Uniform Resource Locator)

[Yoo  Ahr  El]
Noun
This is a reference address for a resource (website, etc.) on the World Wide Web.

Unfriend

[Un-frend]
Verb
This the action of removing someone from your social platform contacts.

Unfollow

[Un-fawl-oh]
Verb
Unfollow is the action of unsubscribing to another users feed or online account, such as Twitter or Facebook.

User-Generated Content (UGC)

[Yoo-zer  jen-uh-reyt d  Kon-tent]
Noun
This refers to all forms of user-created online content, whether individual, team-generated or collaborations, and includes blog posts, reviews, podcasts, videos, Tweets, photographs, comments and more.

Twitterverse

[Twit r-vurs]


Noun

Also referred to as the Twittersphere, Twitterverse is a nickname for the community of users who are active on Twitter. Akin to blogs and the blogosphere, the Twitterverse is simply the universe of people who use Twitter and the conversations taking place within that sphere.

Tweetdeck

[Tweet-dek]


Noun

Tweetdeck is a Twitter tool that provides users with a way to manage their Twitter including scheduling Tweets, muting and filtering.

Twitter List

[Twit r  List]
Proper Noun
This is a set of Twitter accounts specially grouped and organized. These can be followed or not, kept private or made public for anyone to use.

Twitter Mute

[Twit-er  Myoot]
Proper Noun
A feature on Twitter that allows you to silently (they don’t know) block someone from posting in your feed without unfollowing them completely.

Twitter

[Twit-er]
Proper Noun
Twitter is a real-time social network that allows users to share 140-character messages with other members. Users can favorite and Retweet the messages of other users, as well as engage in back and forth conversations.

Tweetup

[Tweet-up]
Proper Noun
This is an organized in-person gathering of people using Twitter.

Tweepi

[Twee-pee]


Proper Noun

Tweepi is a social media management tool that gives users the ability to find influencers and organize their Twitter account.

Tweeting

[Tweet-ing]
Verb
To send a Tweet message.

Tweet

[Tweet]
Proper Noun
A Tweet is a short message, not more than 140 characters, sent in real-time over the Twitter platform that uses hashtags (#) and @ mentions for categorizing their content.

Tumblr

[Tuhm-bler]
Proper Noun
Tumblr is a website for microblogging.