Pin

[Pin]

Noun

This term refers to any content, photos, links, etc. that are posted on a Pinterest Board.

Follow

[Fol-oh]

Verb

To subscribe to the updates of fellow users. 

Profile

[Pro-fahy l]

Noun

A user’s personal, customizable page on a social platform.

Repin

[Ree-pin]

Verb

On Pinterest, a user may Pin another user’s content onto their own Pinboard. This is a repin.

Post

[Pohst]

Noun

A post is an update of content on a social media site, blog, or other online forum.

Pinboard

[Pin-bawrd]

Proper Noun

This is a collection of photos (Pins) on Pinterest that are organized by theme and can be made public or kept private.

Mention

[Men-shun]

Noun

A mention is a type of communication in social media in which one user tags or names another user or another user’s content as a way of creating new content.

Like

[Lahyk]

Noun

A “like” is a one-click option to indicate positive response to content on a social media site without having to leave a comment.

Handle

[Hand l]

Noun

Another word for a user name.

Bio

[Bahy-o]

Noun

Bio is short for biography and is part of your online profile and often explains who you are, where you’ve worked and attended school, your achievements etc.  On some social platforms, this is the first thing any potential follower will see.

API – (Application Programming Interface)

{Ey Pee Ahy]

Noun

An API is a documented interface that allows one software application to interact with another application.  This allows users to get data feeds directly into their own sites, allowing continually updated, streaming data — text, images, video — to display. For example, Goodreads allows an author’s blog to update on their site.

Analytics

[An-l-it-iks]

Noun

Analytics are the data used to determine the results of social media campaigns.  Using gathered data one can see patterns in behavior, such as likes, shares, affinities etc. This knowledge can then be applied to developing more effective content and advertising.

Algorithm (Algo)

[Al-guh-rith-uh m]

Noun

An algorithm is a set of formulas (code) developed for a computer to perform a specific function and produce specific output from a user's input. In social media, algorithms can prompt advertisements or suggest search engine pages in response to the user entering certain types of information. Additionally, algorithms are used on social platforms to serve certain types of content to specific users.