Intent Data

[In-tent Da ta]


There are 2 types of intent data, internal and external.  Internal intent data is information collected by a website regarding a user's activity on that site.  External intent data is date from a 3rd-party source (ever wondered about those 3-party cookies?), from other places that you visit.  External data shows what you read, what you clicked on, etc.  Both types of data are used by marketers to target advertising.