[In-tent Da ta]
Noun
There are 2 types of intent data, internal and external. Internal intent data is information collected by a website regarding a user's activity on that site. External intent data is date from a 3rd-party source (ever wondered about those 3-party cookies?), from other places that you visit. External data shows what you read, what you clicked on, etc. Both types of data are used by marketers to target advertising.
Noun
There are 2 types of intent data, internal and external. Internal intent data is information collected by a website regarding a user's activity on that site. External intent data is date from a 3rd-party source (ever wondered about those 3-party cookies?), from other places that you visit. External data shows what you read, what you clicked on, etc. Both types of data are used by marketers to target advertising.